Swimsuit design trends-industry status quo - HONGJUN
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As domestic light outdoor activities become a new hot spot, the children's swimsuit competition is divided into two camps:
One is kids who come from sports brands and baby brands.
One is a new light outdoor children's clothing brand expanding its children's swimwear product line.
Styles and functional designs are homogeneous; competing in the main consumer market of 5-16 years old.
New innovative design: baby market/all-in-one diaper and swimsuit category
advantage:
Leak-proof and integrated, replacing disposable swimming trunks; safer and more hygienic
It can reduce the wearing steps and is easy to store;
·Can be reused and protect the environment;
Large design space, practical and perfect appearance.
One is kids who come from sports brands and baby brands.
One is a new light outdoor children's clothing brand expanding its children's swimwear product line.
Styles and functional designs are homogeneous; competing in the main consumer market of 5-16 years old.
New innovative design: baby market/all-in-one diaper and swimsuit category
advantage:
Leak-proof and integrated, replacing disposable swimming trunks; safer and more hygienic
It can reduce the wearing steps and is easy to store;
·Can be reused and protect the environment;
Large design space, practical and perfect appearance.
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